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21 Years, 315 Deals, 0% Long-Term Return: What Every CEO Can Learn From Citigroup's M&A Frenzy Era
Picture this: You're the CEO of a major corporation. Over 21 years, you execute 315 acquisitions - averaging 1.25 deals per month. Your...

Celine Nguyen, CFA
Jul 284 min read


M&A: Lessons from Morrow Snowboards' $15 Million Mistake
M&A is often used to expand, scale, enter new markets, or build strategic moats. But sometimes, M&A is about something much more...

Celine Nguyen, CFA
Apr 295 min read


You’re Either At The Table - Or You’re On The Menu
Too many people think buying a business is like buying property. It’s not. It’s a battlefield. If you don’t know the rules, you’ll get eaten alive.

Celine Nguyen, CFA
Apr 252 min read


Competitive Bidding in M&A: Learning from GE's $10.6 Billion Mistake
At Zenify Investments, we often advise our clients to approach auctions or competitive bidding situations with extreme caution. Why? Let...

Celine Nguyen, CFA
Dec 22, 20244 min read


$100M Lesson: Why M&A Due Diligence Isn't Just About Ticking Boxes
A few years ago, an NDIS business went on the market for sale and was eventually sold for $100 million. Given the size of the deal, the...

Celine Nguyen, CFA
Nov 6, 20243 min read


How AMD Used M&A to Turnaround Its Fate
In the fast-paced world of technology, Advanced Micro Devices (AMD) achieved a remarkable turnaround - transforming from a company on the...

Celine Nguyen, CFA
Oct 21, 20244 min read
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