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You’re Either At The Table - Or You’re On The Menu
Too many people think buying a business is like buying property. It’s not. It’s a battlefield. If you don’t know the rules, you’ll get eaten alive.

Celine Nguyen, CFA
Apr 25, 20252 min read


Competitive Bidding in M&A: Learning from GE's $10.6 Billion Mistake
At Zenify Investments, we often advise our clients to approach auctions or competitive bidding situations with extreme caution. Why? Let...

Celine Nguyen, CFA
Dec 22, 20244 min read


$100M Lesson: Why M&A Due Diligence Isn't Just About Ticking Boxes
A few years ago, an NDIS business went on the market for sale and was eventually sold for $100 million. Given the size of the deal, the...

Celine Nguyen, CFA
Nov 6, 20243 min read


How AMD Used M&A to Turnaround Its Fate
In the fast-paced world of technology, Advanced Micro Devices (AMD) achieved a remarkable turnaround - transforming from a company on the...

Celine Nguyen, CFA
Oct 21, 20244 min read


What Makes a Great M&A Advisor? We Let Our Clients Do the Talking
When evaluating M&A advisory services, nothing speaks louder than client results. Recently, one of our clients - a mid-sized...

Celine Nguyen, CFA
Oct 18, 20243 min read


6 Reasons I Chose NVIDIA
What makes a stock worth investing in, especially in a rapidly evolving industry like AI? As a recent shareholder in NVIDIA, the AI chip...

Celine Nguyen, CFA
Oct 13, 20245 min read
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