The skills required to buy a business are not the same as those required to run one. Yet Entrepreneurship Through Acquisition (ETA) expects you to excel at both. Zenify's partnership model helps experienced operators acquire businesses without having to become great dealmakers.

Too many people think buying a business is like buying property. It’s not. It’s a battlefield. If you don’t know the rules, you’ll get eaten alive.

A few years ago, an NDIS business went on the market for sale and was eventually sold for $100 million. Given the size of the deal, the buyer likely had advisors. Everything looked good - "good" financials, good scale (business had hundreds of millions in revenue), and "reasonable" asking price. The deal went through, money changed hands, the buyer was happy... until they weren't. What Happened? Normally when you buy a business, you inherit the staff - as well as all the cont