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Insights for Acquirers Who Don’t Buy Blind
Short reflections and sharp deal insights from the Zenify desk - built for buyers who value clarity, discipline, and execution over noise.
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When M&A for Survival Buys You a Faster Death
Lessons from Morrow Snowboards' $15 Million Mistake M&A is often used to expand, scale, enter new markets, or build strategic moats. But...
Celine Nguyen, CFA
Apr 295 min read
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You’re either at the table - or you’re on the menu.
Too many people think buying a business is like buying property. It’s not. It’s a battlefield. If you don’t know the rules, you’ll get eaten alive.
Celine Nguyen, CFA
Apr 256 min read
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Competitive Bidding in M&A: Learning from GE's $10.6 Billion Mistake
At Zenify Investments, we often advise our clients to approach auctions or competitive bidding situations with extreme caution. Why? Let...
Celine Nguyen, CFA
Dec 23, 20243 min read
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$100M Lesson: Why M&A Due Diligence Isn't Just About Ticking Boxes
A few years ago, an NDIS business went on the market for sale and was eventually sold for $100 million. Given the size of the deal, the...
Celine Nguyen, CFA
Nov 6, 20243 min read
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M&A Lessons for SMEs from AMD's Remarkable Turnaround
In the fast-paced world of technology, Advanced Micro Devices (AMD) achieved a remarkable turnaround—transforming from a company on the...
Celine Nguyen, CFA
Oct 21, 20243 min read
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How We Add Value: A Client's Perspective
"What makes a great M&A advisor? We let our clients do the talking. Here's how one of our recent clients described their experience,...
Celine Nguyen, CFA
Oct 18, 20242 min read
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