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Private equity discipline shouldn't just be the privilege of private equity.
Large deals get the full treatment: an investment team, a model, a committee and weeks of work before a dollar moves.
$1m–$50m deals often don't. Buyers price on a multiple, squeeze the work around a day job and make consequential decisions without a dedicated investment team behind them.
That's where good businesses get misread, good opportunities get missed and bad deals get done.
Zenify exists to close that gap. We give buyers of Australian businesses the same investment discipline private equity brings to its own deals.
THE FOUNDER
CREDENTIALS
• CFA Charterholder
• Master of Applied Finance, Dean's Medal, University of Western Sydney
• Bachelor of Commerce, Accounting & Finance, Sydney University
• AusAID Scholarship
From investing in businesses to helping others buy them.
I came to Sydney in 2001 on an AusAID scholarship to study finance and accounting. After completing my bachelor's and master's degrees, I started my investment career as an investment analyst, first at leading fund managers in Vietnam and then in Singapore, where I covered the listed equity portfolio of a fund with nearly US$300 million under management.
My job was to find businesses worth backing and defend that view in front of an investment committee. I did that hundreds of times.
In 2012, I returned to Sydney and spent nearly a decade advising on SME M&A at Greenwich Capital Partners.
There, I saw capable buyers putting millions of dollars into businesses without the investment teams and discipline I had taken for granted in fund management.
The deals were smaller. The consequences of getting them wrong weren't.
That's why I founded Zenify. To bring investment discipline to the buyer's side of the table in the few months when they're making some of the biggest decisions of their careers.
Team
The deal team behind your acquisition.
Founder and Managing Director
Celine Nguyen, CFA
20+ years in investing and M&A. Started with leading fund managers in Vietnam, then Singapore, managing a fund of nearly US$300 million. Spent nearly a decade advising on M&A at Greenwich Capital Partners before founding Zenify.
CFA Charterholder. Master of Applied Finance, Dean's Medal. Bachelor of Commerce in Accounting & Finance, AusAID Scholarship.
M&A Manager
Nishit Agrawal
10+ years across investment banking, structured finance and transaction advisory. Started at SBI Capital Markets before spending seven years at PwC, progressing to Associate Director in Project Advisory & Structured Finance.
MBA in Finance & Operations, Management Development Institute. Bachelor of Technology, Delhi Technological University.
M&A Analyst
Harry Joils
Prior to joining Zenify, Harry worked as a Restructuring & Insolvency Analyst at Levi Consulting, analysing SME businesses and building financial models to assess cash flow, financial position and business viability.
Bachelor of Commerce (Finance), University of Sydney, with a Distinction average. Final-year Bachelor of Laws. Sydney Scholars Award recipient.
CLIENT TRUST
“When you're making a significant acquisition, you need people around you who will tell you the truth and do what they say they'll do. Zenify has been a safe pair of hands for us. It's why we keep coming back.”