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Perspectives on Acquisitions, Investing, and Building Businesses
Thoughts from the field on acquisitions, investment judgment, business growth, negotiation, risk, and the realities of building companies. Not theory, recycled business advice, Just lessons drawn from real transactions, real operators, and real-world decision making.
Why We Write
At Zenify Investments, much of what we know did not come from textbooks. It came from analysing businesses, negotiating transactions, studying operators, working with buyers, making mistakes, recognising patterns, and spending years immersed in real acquisition processes. This section is where we share some of those observations and lessons. The topics vary ranging from acquisitions and investing to business, psychology, negotiation, risk, and decision-making—but they are all connected by the same underlying principle.
"Better thinking leads to better decisions"
FEATURED BLOG
Written by Celine Nguyen
Celine writes from more than 20 years across investment management, portfolio management, business development, technology, and M&A advisory across Vietnam, Singapore, and Australia.
Her writing reflects the same philosophy behind Zenify:
clear thinking, intellectual honesty, and commercial reality over corporate theatre.
Business Strategy
Gain a competitive edge and drive success in the Australian care sector with Zenify Investments' Business Strategy blog. Explore innovative approaches, industry insights, and practical tips to formulate and execute effective business strategies. Whether you're a business owner, investor, or industry enthusiast, our blog provides valuable resources to stay ahead of the curve and achieve your goals in today's dynamic business landscape.
