


1000+
Potential targets screened in a single mandate
3x
Repeat engagements from the same client
2 weeks
From negotiation to signed Heads of Agreement
26.75x
Value created relative to Zenify’s fee in one mandate
Not Enough Rigour On Your Most Expensive Decision
Corporate acquirers at the sub-$50M end don't typically have in-house M&A capability. Their larger competitors do - dedicated teams whose entire job is to find, assess, and execute acquisitions systematically. That gap means smaller corporate buyers are making one of the most capital-intensive decisions of their business life without the infrastructure, analytical rigour, or deal experience that the other side of the market takes for granted. They're either not doing acquisitions at all, doing them reactively (responding to what comes to them rather than hunting what fits), or making those decisions with insufficient independent analysis - which means they're vulnerable to overpaying, choosing the wrong target, or both.
Zenify's Targeted Acquisition Program gives corporate buyers the same systematic acquisition capability their larger competitors already have - without the overhead of an in-house team.

Zenify's Targeted Acquisition Program
An end-to-end buy-side process for corporate acquirers in the lower mid-market. The program moves through four sequential workstreams
We map the relevant market against your acquisition criteria and identify targets that are strategically aligned, commercially plausible, and worth further attention.
The output is not a generic list. It is a curated field of businesses screened against what matters: strategic fit, ownership profile, likely approachability, and initial commercial attractiveness.
Market Scan
1
We apply deeper analysis to priority targets to understand what they do, how they compare, where the economics may be attractive, and where the key commercial questions sit.
This is where Zenify forms an independent view on which targets are worth pursuing, which require caution, and which are unlikely to justify further time, attention, or capital.
Analytics
2
For approved targets, Zenify develops tailored approach strategies and supports outreach, meeting coordination, and early engagement with owners.
Where appropriate, we help prepare materials and messaging so that the approach is credible, commercially grounded, and aligned with your strategic rationale.
Approach
3
Once both parties are meaningfully engaged, Zenify supports commercial negotiation, Heads of Agreement, and coordination through the early due diligence phase.
Our role is to help clients maintain momentum, preserve pricing and structural discipline, and move toward a well-structured outcome without losing control of decision quality.
Heads of Agreement to Due Diligence
4
Selected Clients

About Zenify
Sydney's premier M&A advisory firm dedicated exclusively to business buyers. We don't just help you buy a business – we help you make the right one.
Our Mission
To transform the SME acquisition landscape by providing buyers with institutional-quality advisory services typically reserved for much larger transactions. We bridge the gap between sophisticated investment strategies and the dynamic SME market.
Our edge lies in thinking like investors, not brokers. We understand that successful acquisitions require more than finding a business for sale – they require finding the right strategic fit with clear value creation potential.
Who We Serve
-
CEOs pursuing acquisition-led growth
-
Boards evaluating strategic expansion through acquisition
-
Leadership teams without full in-house M&A capability
-
Private investors and family offices executing a defined acquisition thesis
-
Acquisition entrepreneurs willing to invest in the process
Team
Zenify is a small, senior team. Every mandate is led by an experienced principal, supported by rigorous analysis, and backed by specialist expertise where the transaction demands it.
Celine Nguyen, CFA

FOUNDER AND PRINCIPAL
Celine founded Zenify in 2022 after nearly eight years as Head of Healthcare Advisory at Greenwich Capital Partners, and a career spanning investment management, portfolio advisory, and buy-side M&A across Australia, Vietnam, and Singapore. She holds a Master of Applied Finance (Dean's Medal), a Bachelor of Commerce in Accounting and Finance completed on full scholarship, and the CFA designation. Two decades of investment and advisory experience underpin every mandate Zenify takes on.
Harry Joils

M&A ANALYST
Harry supports Zenify’s work across target analysis, financial modelling, and mandate research. He holds a Bachelor of Laws and Commerce (Finance) from the University of Sydney and brings a background in restructuring, insolvency, and financial analysis. His work supports the disciplined evaluation of target quality, risk, and transaction dynamics throughout the acquisition process.
Martin Ryan

INTEGRATION SPECIALIST
Martin supports Zenify’s clients on post-close integration and execution. He brings deep experience in strategy execution, integration programs, and PMO leadership - helping management teams translate acquisitions into operational outcomes.

Client Testimonial
This was our second time hiring Celine for our acquisition program. Her independent analysis challenged our thinking and ultimately changed which business we acquired. She then led the negotiation and secured a purchase price significantly below the founder’s original asking price. Would hire her again!
CEO, strategic acquirer in the care sector
Why Buyers Hire Zenify?
We bring institutional-quality M&A advisory to the dynamic SME market, where speed, precision, and strategic thinking make the difference.
Independent Investment Analysis
We apply the same analytical discipline used in institutional investing to your acquisition decision - forming an independent view on target quality, value, risk, and structure before capital or adviser spend is committed. That independence matters: our role is not to build momentum around a deal, but to improve the quality of the decision.
No Conflict Advisory
We act exclusively for buyers. No conflicted sell-side mandates. No pressure to complete the wrong deal. Every firm on the other side of this market earns its fee from sellers - which means their interest in your outcome is, at best, secondary. Ours is not. Our role is to protect your decision quality and align fully with your acquisition objective, from first target to signed outcome.
SME Market Expertise
The SME acquisition market is where most corporate buyers operate and where most advisory infrastructure is absent. It is also where owner dynamics, pricing, and deal structure are least standardised - which means the quality of independent analysis has an outsized effect on outcome.
Full Cycle M&A
Losing analytical continuity mid-acquisition is where pricing discipline and decision quality erode. Zenify stays with the mandate from target identification through to signed deals - so the judgement formed at the start of the process is still protecting the client at the end of it.
Off-Market Origination
Many of the best acquisition opportunities in the $1M-$50M market are never broadly marketed. We access these businesses through owner relationships, referral partners, and sector networks built over more than fifteen years of active deal work - giving clients access to opportunities that rarely reach intermediaries or public channels.
Outcomes Over Volume
We measure success by what our clients achieve, not by how many transactions we process. That orientation shapes every recommendation we make - including, when the analysis demands it, the recommendation not to proceed. Selective execution is what makes the engagements we do complete worth pursuing.
.jpg)
Case Studies

How Independent Analysis Changed the Target and Saved the Client $3.35M
45%
Price
Reduction
$3.35M
Capital
Saved
2 wks
Negotiations
to HoA

How a Targeted Acquisition Program Helped a Client Expand Nationally
$0
Capital
Deployed
$2.5M+
Assets
Acquired
National
Footprint
Achieved

02
Add a Title
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features. Encourage site visitors to learn more by exploring the full list of services offered.
01
Source & Screen
We leverage our network and proprietary screening methodologies to identify high-quality acquisition opportunities that match your strategic criteria and investment thesis.
03
Add a Title
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features. Encourage site visitors to learn more by exploring the full list of services offered.
Traditional Brokers
• Seller-focused mandate
• Limited due diligence
• Transaction-driven approach
• Minimal post-sale support
Zenify Difference
• Buyer-exclusive advisory
• Comprehensive analysis
• Value creation focus
• Integration planning
Investment Banks
• Large deal focus
• Junior team execution
• Template approaches
• High fee structures

OUR STATS
30K
Deals Screened
We’ve analyzed over 30,000 SME opportunities, helping clients focus only on targets that fit their strategy and risk profile.
+95%
Success Rate
95% of opportunities we recommend advance to formal diligence or LOI, saving clients time and reducing acquisition risk.
$15M
Average Deal Size
We specialize in small to mid-market acquisitions between $1M–$50M, with an average closed deal value of $15M.

Ready to Buy Smarter?
Schedule a confidential consultation to discuss your acquisition strategy. No obligations, just insights from Australia's buyer-focused M&A experts.
.png)







