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1000+
Potential targets screened in a single mandate
3x
Repeat engagements from the same client
2 weeks
From negotiation to signed Heads of Agreement
26.75x
Value created relative to Zenify’s fee in one mandate
You Know What You Want to Acquire. Getting There Isn't As Easy As It Seemed
You have a good picture of the kind of business you want - the sector, the size, the EBITDA margins, and the strategic rationale. What you do not have is a reliable way to find the right targets, approach them systematically without feeling like you have taken on another job - a salesperson’s job - and move opportunities forward without the process stalling or dragging on for months.
So acquisitions remain on your agenda.
You follow up on the occasional opportunity you've got the time for. Many conversations start and go nowhere. The pipeline is not really a pipeline. It is a list of names you keep meaning to revisit.
Meanwhile, you are already running a business. Acquisitions are not your full-time job. Yet building the process to do this properly - mapping the market, qualifying targets, approaching owners cold, negotiating and managing the transaction through to a signed agreement - is itself a substantial undertaking that sits on top of everything else you are already managing.
That is the gap Zenify fills.
Zenify's Targeted Acquisition Program
An end-to-end buy-side process for corporate acquirers in the lower mid-market. The program moves through four sequential workstreams
We map the relevant market against your acquisition criteria and identify targets that are strategically aligned, commercially plausible, and worth further attention.
The output is not a generic list. It is a curated field of businesses screened against what matters: strategic fit, ownership profile, likely approachability, and initial commercial attractiveness.
Market Scan
1
We apply deeper analysis to priority targets to understand what they do, how they compare, where the economics may be attractive, and where the key commercial questions sit.
This is where Zenify forms an independent view on which targets are worth pursuing, which require caution, and which are unlikely to justify further time, attention, or capital.
Analytics
2
For approved targets, Zenify develops tailored approach strategies and supports outreach, meeting coordination, and early engagement with owners.
Where appropriate, we help prepare materials and messaging so that the approach is credible, commercially grounded, and aligned with your strategic rationale.
Approach
3
Once both parties are meaningfully engaged, Zenify supports commercial negotiation, Heads of Agreement, and coordination through the early due diligence phase.
Our role is to help clients maintain momentum, preserve pricing and structural discipline, and move toward a well-structured outcome without losing control of decision quality.
Heads of Agreement to Due Diligence
4
Selected Clients
About Zenify
Zenify is a buyer-exclusive M&A advisory firm built on a simple premise: the quality of an acquisition depends almost entirely on the quality of the process and the judgment behind it. We exist to bring both to corporate buyers in the sub-$50M market - where most advisory infrastructure is built to serve sellers, and where buyers are largely left to navigate one of the most capital-intensive decisions of their business life without anyone genuinely in their corner.
Zenify was founded by Celine Nguyen, CFA - 20 years across investment management, sales, and M&A advisory in Vietnam, Singapore and Australia. Every mandate is led by her directly.
Client Testimonial
This was our second time hiring Celine for our acquisition program. Her independent analysis challenged our thinking and ultimately changed which business we acquired. She then led the negotiation and secured a purchase price significantly below the founder’s original asking price. Would hire her again!
CEO, strategic acquirer in the care sector
Why Buyers Hire Zenify
What we bring that the rest of the market does not.
An Investor's Eye on Every Target
At Zenify, targets are evaluated the way an investor evaluates an asset - not whether it is available, but whether it is worth pursuing, at what price, under what conditions, and with what risks accounted for. An independent view is formed before capital is committed, advisers engaged, and before momentum builds around the wrong decision.
This is investment discipline applied to an acquisition decision - in a market where that standard of analysis has never been available before.
Off-Market Origination
Most of the best acquisition opportunities in the $1M-$50M market are never broadly marketed. The businesses worth acquiring are often not for sale - until the right conversation happens at the right time.
Zenify accesses these businesses through owner relationships, referral networks, and sector connections built over more than fifteen years of active deal work. That reach gives clients access to opportunities that never reach intermediaries, never appear on broker lists, and are not being shopped to ten other buyers at the same time.
Integrity That Opens Doors
Approaching a business owner who is not actively selling requires a different discipline entirely. Too aggressive and you do not even get the meeting. Too amateur and you get half the picture.
What gets owners to speak candidly - not just about the exterior but the whole picture, the good and the bad - is the sense that the person across from them is trustworthy. Zenify and the people on our team are high calibre professionals who live and uphold integrity as part of our DNA. Business owners can feel that we are not there to extract maximum value from them. We are there to understand their business and to configure a fair deal.
That is what gets us the meetings.
Quality, Not Quantiy
Zenify takes a small number of mandates at any time. That is deliberate.
We measure success by what clients achieve, not by how many transactions we process. That means every engagement gets the full depth of analysis and attention the work demands. It also means that when the analysis points away from a deal - including a deal the client wants to do - we say so. The case studies on this site include one where we recommended against the client's preferred target. That recommendation saved them $3.35M.
Case Studies
How Independent Analysis Changed the Target and Saved the Client $3.35M
45%
Price
Reduction
$3.35M
Capital
Saved
2 wks
Negotiations
to HoA
How a Targeted Acquisition Program Helped a Client Expand Nationally
$0
Capital
Deployed
$2.5M+
Assets
Acquired
National
Footprint
Achieved
02
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01
Source & Screen
We leverage our network and proprietary screening methodologies to identify high-quality acquisition opportunities that match your strategic criteria and investment thesis.
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Traditional Brokers
• Seller-focused mandate
• Limited due diligence
• Transaction-driven approach
• Minimal post-sale support
Zenify Difference
• Buyer-exclusive advisory
• Comprehensive analysis
• Value creation focus
• Integration planning
Investment Banks
• Large deal focus
• Junior team execution
• Template approaches
• High fee structures
OUR STATS
30K
Deals Screened
We’ve analyzed over 30,000 SME opportunities, helping clients focus only on targets that fit their strategy and risk profile.
+95%
Success Rate
95% of opportunities we recommend advance to formal diligence or LOI, saving clients time and reducing acquisition risk.
$15M
Average Deal Size
We specialize in small to mid-market acquisitions between $1M–$50M, with an average closed deal value of $15M.
Ready to Buy Smarter?
Schedule a confidential consultation to discuss your acquisition strategy. No obligations, just insights from Australia's buyer-focused M&A experts.